Olá Newton! Authentic, fresh and delicious Latin American foods are finally here!


“Oh, you have plantain chips!” a happy customer said as he strolled through the aisles, filling his basket with much-loved items, from Mexican chocolate to salsa. It’s probably not the first time a first-time customer got excited when they found an article they hadn’t seen since they left their country of origin.


Located right across from the Newton Bus Loop, at #105-13737 72nd Avenue, Herencia Latina Market has everything you need to make a delicious Latin American meal. You’ll find shelves stocked with various products from South America, Central America, and Mexico, from spices and herbs to juices, snacks, breakfast items, and meat. They also have a frozen and dairy section where you can find chorizo, Oaxacan cheese, cotija and other prepared foods.


Natalia and Fidel Gonzalez came to Surrey from Columbia over twenty years ago and raised their two sons here. Mateo, their oldest son, was a paperboy for the Surrey Leader when he was young. Now Mateo works and helps his family while attending KPU. He’s proud of his parents and their decision to open Herencia Latina Market.


The Gonzalez family is happy to be located in Newton and loves the diversity of cultures. “We share similar family values with many people who have chosen Surrey as their home. The South Asian community, in particular, share many cultural similarities, including spice!” Mateo said.


The location is perfect for newcomers to Canada who want to source their favourite food but may not have transportation yet to shop easily. Right across from the bus loop means it’s convenient to take a few bags home to recreate their favourite recipes again.


The family takes pride in providing their customers with high-quality products authentic to their culture. They have built relationships with suppliers from different regions of Latin America to ensure that they have access to the best ingredients. You can trust that the products you buy from this store are of the highest quality. “If there’s something you miss having from where you came from, let us know! We’d be happy to source it out for you and try to bring it in,” he said.


One of the highlights of Herencia Latina is its delicious fresh tamales. Made locally by a recent newcomer family to Canada and using traditional recipes, these tamales are a must-try for anyone who loves Latin American cuisine. They offer a variety of flavours, from chicken and pork to delicious pineapple.


In addition to ready-to-cook products in the freezer, the store carries a variety of dried goods such as beans, rice, and spices. You’ll find bags of dried peppers, black beans, pinto beans, red beans, white beans, lentils, and more. The spice selection includes traditional Latino flavours such as cumin, oregano, paprika, and ancho chili powder.


Whether you want to make a traditional Latin American dish or try something new, this Latino grocery store has everything you need. From the friendly and knowledgeable staff to the highquality products, you’ll feel like you’re part of the family when you shop here. So, the next time you’re in the area, be sure to stop by and experience the authentic flavours of Latin America at Herencia.


It’s a great idea to visit their Facebook Page, which is brimming with ideas, and a sneak peek at their extensive product line.





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