In 1994, Tony Singh, Founder and President carefully planted and nurtured a seed by establishing a small produce store in Surrey called Fruiticana. Nearly 20 years later, that seed has blossomed into a grocery-store empire that now encompasses 500 employees, 18 locations across BC and Alberta and annual sales of more than 100 million. While Tony Singh initially launched Fruiticana to fill a hole in a market that was neglecting the thriving Indo-Canadian community in Vancouver and to cater to their specific tastes, today his clientele is as diverse as the myriad products he stocks on his shelves.